The scheme, which encourages employees to take a more environmentally friendly approach to travelling to work, will help employees with the cost of new cycle and safety equipment.

These savings will be achieved through a salary sacrifice agreement, making the most of income tax and national insurance contributions. The cost of the hire of the equipment will be deducted from employees’ salary before standard tax contributions.

Specialist service provider, Cyclescheme has been chosen as Jaguar Land Rover’s partner for the initiative, providing employees with optimum cycle equipment, help and advice along the way.

The Cycle to Work scheme will be supported by roadshows which will take place across Jaguar Land Rover sites throughout August to support employees in the application and ordering process of cycles.

HR director at Jaguar Land Rover, Des Thurlby, said: “We are delighted to be able to launch the cycle to work scheme at Jaguar Land Rover.”

As well as making a contribution to reducing our carbon footprint, cycling to work is a healthier option and we hope this scheme will inspire employees to think all the time about sustainability and the environment."

In other news, UK police forces may soon face tough restrictions due to a planned regulation of Automatic Number Planned Recognition.

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UK police forces may soon face tough restrictions over the use of the network of Automatic Number Place Recognition Cameras (ANPR) which can trace up to 14 million motorists on the roads.

The network of 4,000 cameras can take photographs of car number plates, which allow police officers to follow vehicles, log and record their details.

Critics have described the system as ‘intrusive’ and claim it is an invasion into people’s privacy.

Dylan Sharpe, campaign director of civil liberty group Big Brother Watch, said: “Automatic Number Plate Recognition cameras are an unnecessary and indiscriminate invasion of privacy.”

Theresa May, UK Home Secretary, has called for a review of the system where she is expected to demand that safeguards are put in place.

However, Home Office minister, James Brokenshire, said: “The introduction of regulation of the cameras use would ensure public support and confidence in CCTV and the ANPR network.

“We are examining options and will also be considering the work of the interim CCTV regulator, who is due to report shortly.”

In other news, it has been reported that an ‘essential’ scheme is to be rolled out in part of the Highlands and Islands within months to reduce fuel duty for remote areas.

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In an exclusive interview with the Aberdeen Press and Journal, Treasury Chief Secretary and North MP Danny Alexander has pledged commitment to holding the trial scheme across part of the Highlands and Islands.

It is hoped the scheme will reflect workable benefits of cutting tax on fuel for those drivers who need it most. In this case, they are those living in remote areas who have to drive for a living, those who often have to travel longer distances hence using more fuel , and have limited access to public transport.

The MP for Inverness, Nairn, Badenoch and Strathspey, told the publication: “The prime minister and the chancellor have made it clear in the Commons that I am a particular supporter on this. Of course I am.

“And we are working hard within the Treasury to find a way to deliver what I think is essential. I feel optimistic that over the next few months we will have some proposals to put forward.”

However, the MP could not promise this trial will be rolled out before the increase in VAT which will come into force from January 2011.

In other news, The Fuelcard Company has launched a petition to lower fuel duty in another crucial area – the commercial vehicle and transportation industry.

The company has launched a six-week tour of the country’s truck stops to take the campaign directly to those who suffer most from fuel duty hikes – CV drivers and fleets.

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The Government scheme will be available to both private and business fleet buyers.

The subsidy was announced by the Labour government in 2009 with a promise of 46,000 grants available to car buyers.

However, the new Coalition government has now reduced this to 8,600 grants.

Transport Secretary Philip Hammond said: “The coalition Government is absolutely committed to low carbon growth, tackling climate change and making our energy supply more secure.

“We will review the level of the incentive regularly to ensure that the UK remains competitive and tax payers get value for money.”

Energy and Climate Change Secretary Chris Huhne added: “Electric and low carbon cars are fun to drive and essential to meet our climate targets.”

In other news, a national survey by Autonational Rescue has suggested that around two-thirds of motorists don’t understand the money and fuel -saving potential of checking tyre pressures regularly.

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Based on factors such as traffic jams, potholes, speed cameras and boredom, drivers and motorcyclists were asked to name the most depressing routes.

The 119-mile London orbital road, long dubbed the “longest car park in Britain”, came top of the list.

In second place was the Birmingham stretch of the M6, in third was the A1 in London, and following this was the M5 near Bristol.

The survey also revealed that 59 per cent of car drivers find driving in Britain stressful, according to the Telegraph.

Speaking to the Express, the AA’s Paul Watters advised: “De-stress yourself by not being tired, having the right music on in the car and leaving plenty of time for the journey. Then grin and bear it.”

In other news, the Institute of Advanced Motorists has expressed disappointment over the lack of provision for driver training beyond the learner test in the new EU Road Safety Programme, describing it as a “missed opportunity”.

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Record numbers of green models have lowered the average CO2 emissions of new company cars delivered in the first six months of 2010 to an all-time low of 143.9g/km. By contrast, in 2005, the average CO2 emissions of vehicles delivered to fleets was 161.4g/km.

The company, which operates more than 52,000 vehicles, attributes this move towards low-emission cars to fleet managers’ attempting to reduce running costs. The wider Government agenda, to link a range of taxes and allowances to the level of CO2 vehicles produce, is also thought to be a contributing factor.

ALD Automotive marketing director David Yates added: “Hybrid and electric vehicles will be a niche choice for most fleets.

“While there is interest in these vehicles, [low-emission] petrol and diesel vehicles are a known quantity and deliver, in many cases, exactly what fleets and drivers want – low emissions, excellent fuel economy and a desirable total cost of ownership.”

In other news, a survey by breakdown specialists Autonational rescue has suggested that two-thirds of motorists don’t fully understand how much money they could save by checking tyre pressures properly.

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The poll of 1,000 adults found that 66 per cent don’t fully understand the importance of checking tyre pressures as a way of saving money.

Despite research showing that the extra fuel cost of driving around on under-inflated tyres can be around five per cent, only 34 per cent of respondents cited checking tyre pressure as ‘vital’ to saving money.

Another top tip from Autonational Rescue was to fill up with fuel more often, but with less fuel , which enables motorists to extend their petrol or diesel usage because it effectively makes their load lighter.  

Only seven per cent of survey participants said this method would save them the most amount of money.

Other cost-saving recommendations from the company include switching off air-conditioning when not needed, avoiding carrying unnecessary bulk such as roof-racks, and keeping the vehicle properly-serviced.

In other news, a survey by Ford has revealed that 15 per cent of drivers have postponed servicing their car, despite worries about saving money on fuel .

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While the institute praised the programme’s encouragement of an EU-wide focus on motorcycle safety, IAM has expressed disappointment that the new road safety initiative has failed to consider both this and training for business drivers.

Neil Greig, IAM Director of Policy and Research, said: “There is convincing evidence that further training makes drivers safer, and could be relatively cost-effective compared to some of the other suggestions which involve massive changes to cars and roads.”

He went on to call for the role of post-test and business driver training to be recognised as part of wider training standards in the UK.

In other news, Oxfordshire will next week become the largest speed camera-free zone in the UK after a decision by the council to reduce road safety funding by 71 per cent.

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The Thames Valley Safer Roads Partnership, the body which coordinates police enforcement across the county, will turn off cameras and also halt mobile phone, seatbelt and drink-driving checks.

Thames Valley Police, a member of the Thames Valley Safer Roads Partnership, has allegedly admitted that the cuts will lead to more road accidents, according to the Oxford Mail.

The move to switch off cameras will make Oxfordshire the largest speed camera-free area in the country, says the Express.

However, AA president Edmund King said: “If the cameras are just turned off, a minority of drivers may treat Oxfordshire as a race track.”

In other road safety news, the Institute of Advanced Motorists has described the new EU Road Safety Programme (2011-2010) as a “missed opportunity” as the initiative failed to make provision for driver training beyond the learner test.

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The reception, organised by the Society of Motor Manufacturers and Traders and hosted by the All-Party Parliamentary Motor Group, was attended by over 200 MPs and senior executives from across the automotive sector.

In addition to demonstrating the significance and diversity of the UK motoring industry, the event highlighted the importance of attracting ‘young talent’ to the industry, which directly employs 800,000 people, with thousands more relying on it for their livelihoods.

It also looked at how the industry will transform with the move to low carbon transportation, and the opportunities this will present.

Chair of the All-Party Parliamentary Motor Group, Richard Burden MP, said: "The UK motor industry plays a significant role in the UK economy, manufacturing products that are exported across the globe.

“As the trend toward low carbon vehicles gathers pace, we have the opportunity to position the UK as a global leader both in terms of the vehicles we buy and the technology we produce, leading to long-term economic growth."

In related news, The Fuelcard Company has launched a national petition to get the Government to reduce or stop fuel duty rises and support the vital transport industry.

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It is the first time the company, which produces the Insight and CR-Z hybrids has committed to declaring a date to launch a battery-powered electric car, according to the BBC.

Chief Executive of the Honda Motor Co, Takanobu Ito said at a news conference: “Honda has no future unless we achieve significant reduction in CO2 emissions. The next 10 years will be a true test for Honda's survival."

He did not divulge further details about the car, or a plug-in hybrid also planned in the near future.

In other manufacturer news, Vauxhall was the top selling make among new fleet car registrations in June, with 22,018 units sold, representing a 77.6 per cent increase on the same month last year.

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The figures from the Society of Motor Manufacturers (SMMT) saw Vauxhall take the top spot for fleet sales with Ford coming second; Vauxhall registered 22,018 cars compared to Ford’s 13,379.

Vauxhall saw a massive 77.6 per cent rise in registrations compared to the same month in 2009.  These were led by the Astra with 8,477 transactions, followed by the Corsa with 6,032 sales.

Business Car magazine attributed the rise in overall fleet sales to returning confidence across both the rental and company car market.

VW secured third position for sales, ahead of BMW and Peugeot.

SMMT Chief Executive Paul Everitt said: “The results indicate improved business confidence and a strengthening economic recovery.”

In other news, VW Group has announced it is to build a new plant in China capable of producing up to 300,000 vehicles a year.

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